Kids across Europe can now watch Playground TV and Chinese animation such as Magic Eye is Back, Rubi, Panda Fanfare and several more original animated videos in Mandarin/Chinese
Families across Europe can now get full access to Playground TV’s streaming service with original content enjoyed by kids aged between the age of two and nine years. The service is now available in Austria, Belgium, Denmark, France, Germany, Italy, Spain and Switzerland in addition to UK.
Playground TV has also added the popular Zoland Animation video content in Mandarin, which strengthens its portfolio of original content announced at the launch of Playground TV in the UK on November 5th. Native language plays a crucial role in developing a strong sense of cultural heritage, identity and self-esteem for children, according to an article published on Independent Education. (Source: IE Today)
“Providing kids with easy and safe access to animated video content in their native language can be a major challenge for parents with small kids” says Daniel Nordberg, founder of Playground TV. Playground is a dedicated multilingual streaming service that is on a mission to help kids get access to video content in their native language safely and easily. “We are excited to announce availability of our service to more children in Europe and the work with Zoland Animation to bring popular Chinese series like Magic Eye is back, Rubi, and Panda Fanfare to our service. The Zoland Channel on Playground will feature more than 10 Mandarin language series with over 300 episodes for our kids to enjoy”.
The size of the Chinese speaking population living outside China and Chinese territories is around 45 million globally, and within that, 10 million people having migrated from China and 35 million that are direct descendants, according to the U.S. Department of Commerce. (Source: U.S Census Bureau)
”We are delighted to partner with Playground to bring our vast library of animated video content to Mandarin speaking kids across Europe.” Says Samantha Wong, Head of Global Distribution of Zoland Animation, ”Quick access to kids’ animated content plays a major role in their upbringing and cultural heritage and we are happy to team up with Playground to enable easy and safe ways to stream our ever growing & up-to-date animated videos.
Zoland Animation, founded in 2003, is one of the largest original animation enterprises in China. Since its inception, it has produced more than 150,000 minutes of original animation content known for their wholesome, positive and family-friendly qualities, including the popular animated series “Rubi”, “Magic Eye”, “Magic Wonderland” and “Zheng He’s Voyages to the West Seas”. These shows have been widely telecast by more than 400 domestic and international TV stations and new media platforms, and distributed to more than 100 countries and territories around the world, making Zoland one of the largest media exporters in China. Find out more https://zolandtv.com
Playground TV founded in 2019 has a mission to deliver great multicultural and multilingual video content to kids all over the world. We believe that kids identify with their cultural heritage through their mother tongue and this service will enable them to do this, with engaging, entertaining and appropriate content. We strive to be the first choice for multilingual families, exploring the world of animation. Playground TV can be accessed directly on www.playground.tv or from Apple App Store, Google Play and Huawei AppGallery.
If you would like more information about this topic, please contact
Zhejiang Zhongnan Animation Co., Ltd (Zoland Animation)
Samantha Wong at +65 9100 3282, or email samantha.wong@znanimation.com.
Playground TV
Alexander Sem Borrmann at +47 911 03 531 or email alexander@playground.tv
Playground TV is today launching a dedicated multilingual kids streaming service featuring a wide range of content for children aged two to nine years.
Developed to help kids to discover safe, engaging video content in their native language, wherever they are in the world, the service launches initially with 14 animated channels in French, Spanish, English, Hindi, Mandarin and Persian.
The service will be free of charge to viewers, and supported by carefully selected adverts, with a subscription service to follow, which will provide personalised features such as the ability to follow specific channels, create a playlist, and remove the adverts.
“Accessing kids’ channels outside of the country of origin is often difficult, and this presents a challenge.” says Daniel Nordberg, Playground TV founder. “We know that language plays a crucial role in pre-school kids’ development, and for parents with a different native language than the country they live in, it is particularly important to find ways to connect children with their cultural heritage.”
The number of people living outside their country of birth grew by 41% between 2000 and 2016 to 244 million according to the World Economic Forum, with more than half in Europe and North America, so Playground TV has recognised the need to provide relevant and appropriate kids’ video content for multilingual families.
India was the leading country of origin of international migrants in 2019 with a 17.5 million strong diaspora, (source United Nations). Playground has partnered with Cosmos Maya for Indian content via its Wow Kidz channel in addition to more than 10 other streamed content channels in different languages. The service will initially have more than 100 series and 5,000 episodes with more shows to follow.
Anish Mehta, CEO of Cosmos-Maya the corporate owner of channel Wow Kidz on the new streaming service said, “The Indian animation sector has been producing a wealth of content which has been travelling worldwide. The partnership with Playground TV’s new streaming service represents an exciting opportunity to deliver our bestselling content titles in multiple languages, including Hindi to a global audience.”
The service will first launch on iOS, Android and web starting in the UK and then rolling out to selected countries in Europe followed by a US launch late 2020/early 2021.
Notes to Editors
Playground was founded in 2019 by Daniel Nordberg, who headed up the content business for Opera’s Smart TV Division, later spun out as Vewd Software.
Playground TV’s mission is to deliver great multicultural and multilingual video content to kids all over the world. We believe that kids identify with their cultural heritage through their mother tongue and this service will enable them to do this, with engaging, entertaining and appropriate content. Our aim is to be the first choice for multilingual families, exploring the world of animation.
Playground TV has an advisory team consisting of Rachna Bhasin (Miami, US) former Chief Business Officer at Magic Leap, Damon Berger (Boulder, US) with a background as The Head of Digital Engagement at Mattel, Alex Carloss (Los Angeles, US), former Head of Original Programming at YouTube and John Robson (London, UK) co-founder of Moonbug. The company is financed by business angel Ulf Ivarsson, Quixel veteran Daniel Somos, and Fredrik Olofsson from Twig Ventures.
For further information contact Alexander Sem Borrmann PR & Communications alexander@playground.tv. +47-911-03531
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