Growth Marketer/Hacker/Manager

Our purpose is to entertain and educate kids all over the world and inspire their curiosity in diversity. We do that by creating a kids entertainment playground. Playground TV is a multilingual streaming platform for kids. 

Our ambition is to build a kids first multilingual media company with a passion for fun and learning technology, belief in online safety and with care for our kids’ childhood. We love design at Playground. As you probably know if you are reading this ad growth is achieved through a strategy that involves the entire customer lifecycle — awareness, acquisition, activation, revenue, retention, and referral. And Playgrounds growth manager is the one who will build the ground for this holistic strategy that leads to our long-term growth. 

Responsibilities

You will be responsible for identifying Playgrounds growth opportunities and managing the company’s effort to fill in these opportunity gaps. The growth manager sets goals and leads the efforts to reach these goals.

We want you to have a growth hacking mindset while being systematic, which includes; 

  • Work with different departments to identify growth opportunities throughout the entire company
  • Come up with different ways to seize these opportunities
  • Define priorities based on impact, confidence, and easiness
  • Work with the engineering, design, and product team to implement tests quickly
  • Evaluate the results and make adjustments
  • Structure a process based on the results

Your role will be to watch for opportunities to improve and come up with creative growth strategies from SEO to email marketing to make the company grow with new customers and reduce churn.

Experience

Observation and analysis is a crucial part of the day-to-day of a growth marketer. Any growth marketer should master the ability to interpret data to make informed decisions. 

We are looking for candidates who:

  • Bachelor’s degree in Marketing or Statistics or any other related field.
  • Prior experience with growth marketing/hacking. 
  • Experience with working with the different app stores and app downloads. 
  • have the ability to apply logical thinking in order to break complex problems into their component parts. 
  • have a familiarity with analytical tools such as Ahrefs, SEMrush, SimilarWeb. Using SQL for better attribution is a plus.
  • live and breath data with a dash of creativity.
  • see challenges as solutions

What we offer

  • A friendly, respectful and professional working environment
  • A company with a clear purpose and the ambition to do good
  • The opportunity to have an impact early in our adventure
  • Flexibility in how you want to work. We trust you to be your best wherever that space might be. We like to meet in our cozy office in Gothenburg (with respect for regulations in place) and understand the benefits of remote work, deep focus time and freedom of choice.
  • Fair compensation with salary and option plan for early employees
  • Modern equipment necessary to perform your tasks (mobile phone, computer, etc.)

Don’t forget to have fun and feel free to be creative and inspire your colleagues.

About Playground

Founded in 2019, Playground TV is a multilingual streaming platform available on iOS, Android and web. Powered by 18 kids channels, 140 animated shows in 8 different languages, Playground TV is accessible in the UK, Germany, France, Spain, Austria, Belgium, Denmark, Switzerland and Italy. 

Playground TV has a passion for diversity and on a mission to entertain and educate kids all over the world. Our ambition is to build a kids first multilingual media company with a passion for fun & learning technology, belief in online safety and with care for our kids’ childhood. We strive to be the first choice for multilingual families, exploring the world of animation. The company is headquartered in Gothenburg, Sweden, and the service can be accessed directly on www.playground.tv or from Apple App Store, Google Play, Amazon Appstore and Huawei AppGallery